An innate love for the pen and the paper, combined with a passion for storytelling, I decided to pursue a career in the area of writing at the age of 20. With a Master’s degree in Creative Writing from the University of Westminster, I have worked across content segments, including blogs, ad copies, PR articles and newsletters, websites, SEO and screenwriting.
With over 7 years of experience than in industries ranging from advertising, entertainment and fashion to pharmaceuticals, hospitality, real estate and packaging. With most content platforms going digital today, I have added value to brands and businesses by increasing their digital footprint by almost 38%, with a mix of value-driven content, content strategising and keywords.
When I’m not twiddling my thumbs on the keyboard meeting the next project deadline, you’ll find me binge-watching videos of cute golden retriever puppies on Instagram or filming the next video for my English-learning YouTube channel. Well, now that’s another passion to discuss for some other time.
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As a writer, nothing compares to seeking happiness in the fact that words hold a great deal of power to help identify the true voice and carefully shape the image of a brand or bring to life experiences that otherwise remain untold.
Growing up in Mumbai, India, living with almost half a dozen people in my house was my normal. Something else that was also a part of my normal was being chided when I didn’t eat as per my mom or my grandmother’s standards with “You never get fat with home-cooked food, even if you ate […]
It was 5 a.m. on a Sunday in the city of Mumbai, and the car honks, muezzins’ call to prayer, and Asian koels’ rhythmic humming were beginning to pack action into the day. The dawn was a few minutes from colouring the city’s landscape, which was pronounced with the heaviness of smoke and grime. The […]
I finally pronounce food affairs as most romantic. It would be no understatement to state that Indian weddings are the real epitome of palatable lust. Gone are the days when guests at weddings were hosted to a standard fare, usually comprising the roti-sabzi-daal-chawal combination and a sweet or dessert towards the end (read: gulab jamun […]
